AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn’t a marketing silver bullet–but marketers can’t afford to ignore its already evident potential. Read the full article at MarketingProfs Source link
Particularly in ABM, offline engagement tactics–such as B2B direct mail–can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look. Read the full article at MarketingProfs Source link
Some people simply think of May Day as the cusp of spring, while still others view it as a day of revelry or a hard-won labor holiday. The origins of May Day are all this and more, a convoluted day both notorious and celebrated. Travel with me as I explore May Day history and its …
May Day Traditions – Learn About The Origins Of May Day Read More »
Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations, however, they plan and execute in silos, with misaligned efforts and priorities. And that simply undermines Sales. Here are ways to instead build collaboration and drive revenue. Read the full article at MarketingProfs Source link
Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don’t actually do so most of the time, according to recent research from UserTesting. Read the full article at MarketingProfs Source link
The concept of “brand elasticity” refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It’s important to understand so you don’t stretch a brand to its breaking point. Read the full article at MarketingProfs Source link
The idea of account-based marketing (ABM) isn’t new. But recently we’ve moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, it’s a lot like dating. Read the full article at MarketingProfs Source link
As gardeners we face many obstacles – shade being a common one. If you have a shaded area of the garden, then you know what a challenge it can be to brighten the area. I’ve faced this same dilemma in my own garden. Yet, I have found a number of annual plants that like shade, …
Gardening In Shade: Best Annuals For Shade Gardens Read More »
My best garden wisdom is to never underestimate the power of good drainage, especially in areas where extensive shade makes drying out more difficult. Even in sites where water pools and collects, or rages in rivulets across your garden beds, control can be achieved. In my Urban Agriculture classes, we had hands-on experience learning about …
Gardening Tips – How To Fix Garden Drainage Problems Read More »
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction–all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic. Read the full article at MarketingProfs Source link
