What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?



In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So… what is it, and how can you collect it? Read the full article at MarketingProfs



Source link

Leave a Comment

Your email address will not be published. Required fields are marked *